HULT CENTER

PROJECT MANAGER

TEAM: MONA ELHADDAR (ACCOUNT MANAGER), JOSE PANIAGUA (STRATEGIST), OSCAR ZURITA (INNOVATIVE DESIGNER), GIULLIAN GALINDO (ART DIRECTOR), KAIA MIKULKA (DESIGNER), CORI CAPLINGER (COPYWRITER), OLIVIA HICKS (SOCIAL STRATEGY), ANASTASIA PEZO (MEDIA PLANNER), EVAN SUSSWOOD (PHOTOGRAPHER)

The Hult Center, Eugene’s premier performing arts venue, asked Allen Hall Advertising one big question: how do we get University of Oregon students out of their dorms and into the theater?

Our solution? Make it an adventure.

We developed “Hult on the Horizon”, a weekly social series highlighting upcoming performances, and launched “Adventure Awaits”, a campaign reframing theatergoing as a whole experience, not just a show, but a night out. We mapped out pre- and post-show stops, from local restaurants and bars to hidden-gem shops, showing students that a trip downtown can be an event worth planning for.

As project manager, I led the team of 11 creatives, keeping us on track with weekly deadlines, client presentations, and deliverables. Over 10 weeks, we worked directly with the Hult Center and campus groups to drive student attendance. What we learned is that sometimes all it takes to fill the seats is the right invitation—and the right adventure to make them want to come back for more.