CREATIVE BRIEF

Feature article

XPRESS GAS

MEDIA CONSULTING INTERN

Xpress Gas is transforming door-to-door fuel delivery for communities where families often travel 10+ miles for gas. As a media intern, I developed and executed strategies to reach audiences with limited digital access, relying on direct observation, conversations, and community insights to craft messaging that truly resonated.

I analyzed and optimized content, delivered weekly reports to executives, wrote a nationally advertised feature article on the company, and designed campaigns prioritizing accessibility over aesthetics. This role sharpened my skills in problem-solving, cultural adaptability, and human-centered storytelling, proving that the most effective strategies begin with listening.

I joined through the Media in Ghana program—a multi-media study abroad trip typically reserved for upperclassmen and faculty—becoming the youngest student ever accepted and setting a precedent for future undergraduates.

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