CREATIVE BRIEF
Feature article
XPRESS GAS
MEDIA CONSULTING INTERN
Xpress Gas is transforming door-to-door fuel delivery for communities where families often travel 10+ miles for gas. As a media intern, I developed and executed strategies to reach audiences with limited digital access, relying on direct observation, conversations, and community insights to craft messaging that truly resonated.
I analyzed and optimized content, delivered weekly reports to executives, wrote a nationally advertised feature article on the company, and designed campaigns prioritizing accessibility over aesthetics. This role sharpened my skills in problem-solving, cultural adaptability, and human-centered storytelling, proving that the most effective strategies begin with listening.
I joined through the Media in Ghana program—a multi-media study abroad trip typically reserved for upperclassmen and faculty—becoming the youngest student ever accepted and setting a precedent for future undergraduates.